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The one thing about online marketing that you cannot ignore is getting traffic to your website, blog, or landing pages. After all, your website is where everything begins and where everything ends. It's where your business lives.
Even if you have an offline business, for the purposes of this challenge, you'll want to focus on getting website traffic that matters so that you can grow your business the same way a person with a solely online business does. Think of your website as another franchise if you must so that you give it the importance it needs.
The fact is, traffic is the only way for you to build a thriving and growing business today. You need website traffic so that you can tell your audience about your offers, sales, and provide information and education to them about their problems. Plus, once you start getting traffic, you'll also be able to use analytics to improve. The only way to do that effectively is to create content for your website and then work to promote it by growing your website traffic.
Your Website is the Basis for Your Online Marketing Efforts
This is important to understand. Some people like to describe your website (or blog if that's what you want to call it) as the hub of your operations. The center of your marketing efforts. It's where everything you do lives. Whether it's an interesting meme or an article about something your audience cares about, the first place it should be is on your site. Without traffic, you can't convert anyone to your list - much less make them a buyer.
You Can Analyze Your Traffic so That You Can Niche Down Better
Once you get traffic, you can look at the analytics regarding that traffic so that you can learn even more about your audience. You'll be able to use the information from the traffic to inform you about what type of content brings them to your site and from where are they coming. Plus, you can tell which traffic is performing best and with some experimentation with the data, improve everything you're doing.
You Can Work Toward Receiving Qualified Traffic Versus Any Traffic
As you start to understand that tons of traffic without results is a waste of effort, you'll get a lot better at designing and developing content that speaks directly to your ideal audience. You'll develop more accurate lead magnets, products, and content because as you get more traffic, you'll have access to more data that enables you to learn more about your audience.
More Traffic Results in More Conversions
The fact is, more traffic does result in more conversions. Imagine what targeted traffic brings? If you don't work on narrowing your audience down right now, but you do have conversions, you will probably have ten times your results over the next few months if you stick to using targeting methods to drive traffic that wants what you have to your site. How's that for incentive?
Knowing how important targeted traffic is, you can't ignore traffic. Therefore, I have one small tip for you to do right now. It will just take a moment. Make it a habit to audit your social media profiles so that you can link to an appropriate page on your site for each network. For example, create a freebie that is slightly different for each platform and link to that so that you can collect email addresses and build your list.
If you have nothing yet, at least link back to your main site from every single social platform you use.